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2013 [1]
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英語English [1]
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Tourism Analysis [1]
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Trip budget and destination advertising response
Journal article
YEONGBAE CHOE, JASON L. STIENMETZ, DANIEL R. FESENMAIER. Trip budget and destination advertising response[J]. Tourism Analysis, 2013, 18(6), 713–722.
Authors:
YEONGBAE CHOE
;
JASON L. STIENMETZ
;
DANIEL R. FESENMAIER
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Submit date：2019/10/17
Advertising Effectiveness
Destination Advertising
Conversion Studies
Trip Structure
