English | 繁體

Search in the results

UM

Browse/Search Results:  1-3 of 3 Help

Selected(0)Clear Items/Page:    Sort:
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Liu, Matthew Tingchi, Xue, Jin, Liu, Yongdan. The mechanism leads to successful clickbait promotion in WeChat social media platforms[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 33(9), 1952-1973.
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite | TC[WOS]:28 TC[Scopus]:29  IF:3.9/4.6 | Submit date：2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码:551-561
Authors:  Lawrence Hoc Nang Fong
Favorite | TC[WOS]:0 TC[Scopus]:1 | Submit date：2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
Source credibility, word of mouth, and product needs Conference paper
Pornpitakpan, C., Yue, W.. Source credibility, word of mouth, and product needs[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yue, W.
Favorite |  | Submit date：2023/08/20
Elaboration Likelihood Model  Source Credibility  Persuasion