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Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence Conference paper
Sharon Wang Xiao, LIU TING CHI, XUE Jin, Hoi Ngan LOI. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C]:Springer Science and Business Media Deutschland GmbH, 2023, 3-17.
Authors:  Sharon Wang Xiao;  LIU TING CHI;  XUE Jin;  Hoi Ngan LOI
Favorite | TC[Scopus]:0 | Submit date：2023/10/05
Artificial Intelligence  Ai Influencer  Ai Influencer Endorsement  Social Media Presence  Fantasy  Ugt  
Enhancing social media branded content effectiveness: strategies via telepresence and social presence Journal article
Liu, Guanrong, Lei, Soey Sut Ieng, Law, Rob. Enhancing social media branded content effectiveness: strategies via telepresence and social presence[J]. Information Technology and Tourism, 2022, 24(2), 245-263.
Authors:  Liu, Guanrong;  Lei, Soey Sut Ieng;  Law, Rob
Favorite | TC[WOS]:8 TC[Scopus]:11  IF:6.3/6.9 | Submit date：2022/08/05
Branded Content  Hotel  Marketing Effectiveness  Social Media  Social Presence  Telepresence  
Social media, culture, and communication Book chapter
出自: The Oxford Research Encyclopedia of Communication, New York:Oxford University Press, 2019, 页码:1-28
Authors:  Sandel, T. L.;  Ju, B.
Favorite |  | Submit date：2022/08/23
social media  culture  affordances  media richness  social presence  migrants  surveillance