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Faculty of Busin... [1]
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LIU TING CHI [1]
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Journal article [1]
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2021 [1]
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英語English [1]
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Asia Pacific Jou... [1]
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Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure
Journal article
Huang, Li, Liu, Matthew Tingchi. Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure[J]. Asia Pacific Journal of Marketing and Logistics, 2021, 34(9), 1956-1975.
Authors:
Huang, Li
;
Liu, Matthew Tingchi
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TC[WOS]:
4
TC[Scopus]:
5
IF:
3.9
/
4.6
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Submit date：2022/05/13
Advertising
Casino
Intangible Assets
Las Vegas
Macau
Sinful And Oligopolistic
