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Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
Hany Kim, Semih Yilmaz, Yeongbae Choe. Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing[J]. JOURNAL OF TRAVEL & TOURISM MARKETING, 2019, 36(9), 1025–1036.
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite | TC[WOS]:20 TC[Scopus]:21  IF:8.2/8.5 | Submit date:2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity