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Marketing placebo effect on consumption of reduced-sugar labeled products Journal article
Huang,Li, Song,Xi, Liu,Matthew Tingchi. Marketing placebo effect on consumption of reduced-sugar labeled products[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 36(1), 148-166.
Authors:  Huang,Li;  Song,Xi;  Liu,Matthew Tingchi
Favorite | TC[WOS]:3 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2023/08/03
Health Communication  Health-induced Anxiety  Marketing Placebo Effect  Reduced-sugar Labelling  Self-congruity  
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing Journal article
Kim, Hany, Yilmaz, Semih, Choe, Yeongbae. Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing[J]. Journal of Travel and Tourism Marketing, 2019, 36(9), 1025-1036.
Authors:  Kim, Hany;  Yilmaz, Semih;  Choe, Yeongbae
Favorite | TC[WOS]:20 TC[Scopus]:21  IF:8.2/8.5 | Submit date：2022/05/17
Destination Promotion  Personality-driven Marketing  Plog’s Travel Personality  Psychocentric-allocentric  Self-congruity