English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers? Journal article
Wang, Erin Yirun, Fong, Lawrence Hoc Nang, Lo, Nia Sok Teng, Shi, Fangfang. My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers?[J]. International Journal of Hospitality Management, 2021, 92, 102711.
Authors:  Wang, Erin Yirun;  Fong, Lawrence Hoc Nang;  Lo, Nia Sok Teng;  Shi, Fangfang
Favorite | TC[WOS]:9 TC[Scopus]:9  IF:9.9/10.3 | Submit date：2021/12/07
Clickthrough  Scarcity  Exclusivity  Sales Promotion  Social Media Marketing  Mobile Marketing  
Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators Journal article
Fong, Lawrence Hoc Nang, Nong, Sunny Zhenzhen, Leung, Daniel, Ye, Ben Haobin. Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators[J]. International Journal of Hospitality Management, 2020, 94.
Authors:  Fong, Lawrence Hoc Nang;  Nong, Sunny Zhenzhen;  Leung, Daniel;  Ye, Ben Haobin
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:9.9/10.3 | Submit date：2021/12/07
Coupon Redemption  Sales Promotion  Face Value  Choice  Conditional Moderated-mediation  Fast Casual Restaurant