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Attitudes Toward Mini-Packaging Products: The Case of China Journal article
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Attitudes Toward Mini-Packaging Products: The Case of China[J]. Asia Pacific Journal of Business Review, 2019, 45-60.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
Product-management Strategy  China’s Retailing  Mini-packaging  Sachet Marketing  Chinese Sociocultural Values  
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics[C], 2016.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Marketing strategy  Sachet marketing  Piecemeal marketing  Package size  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], Kuantan City, Malaysia:Academy for Global Business Advancement, 2015, 57-58.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Sachet marketing  Package size  Multinational companies  Distribution systemsms  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Chanthika Pornpitakpan, Qiuling Li, Joseph A Sy-Changco, Junsong Chen. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], 2015, 7-8.
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite |  | Submit date：2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Sy-Changco,Joseph A., Pornpitakpan,Chanthika, Singh,Ramendra, Bonilla,Celia M.. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | TC[WOS]:11 TC[Scopus]:20 | Submit date：2019/08/01
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Joseph A. Sy-Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | TC[WOS]:11 TC[Scopus]:20  IF:3.9/4.6 | Submit date：2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies Conference paper
Sy-Changco, J. A., Pornpitakpan, C, Singh, R. Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies[C], Melbourne:ANZMAC, 2009.
Authors:  Sy-Changco, J. A.;  Pornpitakpan, C;  Singh, R
Favorite |  | Submit date：2023/08/20
Sachet marketing  Package size