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LIU TING CHI [1]
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2010 [1]
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Antecedents of redemption of reward points: Credit card market in china and international comparison
Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:
Liu M.T.
;
Brock J.L.
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Submit date：2018/10/30
Consumer Loyalty
Credit Card
Redemption
Reward Programs
