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Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators Journal article
Fong, Lawrence Hoc Nang, Nong, Sunny Zhenzhen, Leung, Daniel, Ye, Ben Haobin. Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators[J]. International Journal of Hospitality Management, 2020, 94.
Authors:  Fong, Lawrence Hoc Nang;  Nong, Sunny Zhenzhen;  Leung, Daniel;  Ye, Ben Haobin
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:9.9/10.3 | Submit date：2021/12/07
Coupon Redemption  Sales Promotion  Face Value  Choice  Conditional Moderated-mediation  Fast Casual Restaurant  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:  Liu M.T.;  Brock J.L.
Favorite | TC[WOS]:15 TC[Scopus]:18 | Submit date：2018/10/30
Consumer Loyalty  Credit Card  Redemption  Reward Programs