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Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling Journal article
Huang, Li, Song, Xi, Liu, Matthew Tingchi, Chang, Wen yu, Shi, Guicheng James. Placebo effect in food marketing: young consumers' perception of food healthiness and tastiness in reduced-sugar labeling[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(7), 1595-1615.
Authors:  Huang, Li;  Song, Xi;  Liu, Matthew Tingchi;  Chang, Wen yu;  Shi, Guicheng James
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.9/4.6 | Submit date：2024/05/16
Health Communication  Marketing Placebo Effect  Perceived Healthiness  Perceived Tastiness  Promotions Management  Reduced-sugar Labeling  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:79 TC[Scopus]:90 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog