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Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
Tseng, Ting-Hsiang, Balabanis, George, Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:14  IF:4.8/5.2 | Submit date：2018/10/30
Consumer Ethnocentrism  Domestic Country Bias  Implicit Attitude  Product Typicality  
Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries Conference paper
Tseng, T. , Balabanis, G. , Liu, T. C.. Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries[C], 2017.
Authors:  Tseng, T. ;  Balabanis, G. ;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Economic animosity  implicit attitude  product typicality