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The effects of ad appeal, product social visibility, and dogmatism on attitudes Conference paper
Pornpitakpan, C., Yuan, Y., Maprasert, V.. The effects of ad appeal, product social visibility, and dogmatism on attitudes[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Maprasert, V.
Favorite |  | Submit date：2023/08/20
Emotional Ad Appeal  Product Social Visibility  Dogmatism