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A decision-making framework for precision marketing
Journal article
ZhenYou, Yain-Whar Si, Defu Zhang, XiangXiang Zeng, Stephen C.H. Leung, Tao Li. A decision-making framework for precision marketing[J]. Expert Systems with Applications, 2015, 42(7), 3357-3367.
Authors:
ZhenYou
;
Yain-Whar Si
;
Defu Zhang
;
XiangXiang Zeng
;
Stephen C.H. Leung
; et al.
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TC[WOS]:
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Submit date：2019/02/14
Data Mining
Decision Tree
Decision-making
Forecasting
Precision Marketing
