English | 繁體

Search in the results

UM

Browse/Search Results:  1-1 of 1 Help

Selected(0)Clear Items/Page:    Sort:
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
Yongdan Liu, Matthew Tingchi Liu. DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?[C], 2018, 141-146.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | TC[Scopus]:0 | Submit date：2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior