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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:79 TC[Scopus]:90 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Shi,Guicheng, Chu,Rongwei, Brock,James L.. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference[J]. Journal of Services Marketing, 2014, 28(3), 181-194.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | TC[WOS]:157 TC[Scopus]:215 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality  
How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study Conference paper
Liu, T. C., Wong, I, Shi, G, Zúñiga , M, Chu, R. How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study[C], Lisbon:European Marketing Academy, 2012.
Authors:  Liu, T. C.;  Wong, I;  Shi, G;  Zúñiga , M;  Chu, R
Favorite |  | Submit date：2022/06/06
CSR performance  Perceived brand quality  Brand preference  Hotel  China