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How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok Journal article
Zhu, Chris, Hall, C. Michael, Fong, Lawrence Hoc Nang, She, Silin, Naderi Koupaei, Sara. How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok[J]. Scandinavian Journal of Hospitality and Tourism, 2024, 24(1), 106-122.
Authors:  Zhu, Chris;  Hall, C. Michael;  Fong, Lawrence Hoc Nang;  She, Silin;  Naderi Koupaei, Sara
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.1/3.9 | Submit date：2024/05/16
Celebrity Attachment  Ice-snow Tourism  Nordic Tourism  Parasocial Interaction Theory  Short Video  
When livestreaming meets tourism product marketing: empirical evidence from Chinese customers Journal article
Ni Liu, Christy Ying, Zhu, Chris, Nang Fong, Lawrence Hoc, Wang, Yixuan, Tang, Juan. When livestreaming meets tourism product marketing: empirical evidence from Chinese customers[J]. Asia Pacific Journal of Tourism Research, 2024, 29(4), 414-424.
Authors:  Ni Liu, Christy Ying;  Zhu, Chris;  Nang Fong, Lawrence Hoc;  Wang, Yixuan;  Tang, Juan
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:4.3/4.4 | Submit date：2024/05/16
Brand Attitude  Celebrity  Immediate Buying Behavior  Livestreaming  Parasocial Interaction Theory