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Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  ; et al.
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
Cost-effective anti-rumor message-pushing schemes Journal article
Chen, Jian, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Cost-effective anti-rumor message-pushing schemes[J]. PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2020, 540, 123085.
Authors:  Chen, Jian;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:14 TC[Scopus]:15  IF:2.8/2.6 | Submit date：2021/12/03
Anti-rumor Message-pushing  Cost Effectiveness  Optimal Control Problem  Optimality System  Rumor  Rumor Spreading Model  
Linear Quadratic Optimal Control Problems for Mean-Field Backward Stochastic Differential Equations Journal article
Li, Xun, Sun, Jingrui, Xiong, Jie. Linear Quadratic Optimal Control Problems for Mean-Field Backward Stochastic Differential Equations[J]. Applied Mathematics and Optimization, 2019, 80(1), 223-250.
Authors:  Li, Xun;  Sun, Jingrui;  Xiong, Jie
Favorite | TC[WOS]:55 TC[Scopus]:45  IF:1.6/1.8 | Submit date：2022/05/17
Decoupling  Linear Quadratic Optimal Control  Mean-field Backward Stochastic Differential Equation  Optimality System  Riccati Equation  
Dynamic Discount Pricing in Competitive Marketing Journal article
Chen, Jian, Yang, Lu Xing, Huang, Da Wen, Yang, Xiaofan, Tang, Yuan Yan. Dynamic Discount Pricing in Competitive Marketing[J]. IEEE Access, 2019, 7, 145340-145347.
Authors:  Chen, Jian;  Yang, Lu Xing;  Huang, Da Wen;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:3.4/3.7 | Submit date：2022/05/23
Discount Pricing  Marketing Management  Optimal Control  Optimality System  Profit Maximization  Word-of-mouth Propagation