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Critiquing Issues in Traditional Chinese Medicine through Online Advertising for Responsible Direct-to-Consumer Marketing Conference
Sydney, Australia, 会议类型: 國際會議International Conferences, 2024
Authors:  CHANG WEN YU ANGELA;  Schulz, PJ
Adobe PDF | Favorite |  | Submit date：2024/08/28
Traditional Chinese Medicine (Tcm), Online Advertising, Direct-to-consumer (Dtc) Marketing, Ethical Issues, Conceptual Framework, Responsible Marketing.  
Social media influencers: The formation and effects of affective factors during online interactions Journal article
Zhang, Yixin, Mac, Lancy. Social media influencers: The formation and effects of affective factors during online interactions[J]. International Journal of Consumer Studies, 2023, 47(5), 1824–1837.
Authors:  Zhang, Yixin;  Mac, Lancy
Favorite | TC[WOS]:3 TC[Scopus]:9  IF:8.6/7.7 | Submit date：2023/08/03
Affective Factors  Familiarity  Intimacy  Online Interaction  Social Media Influencer Marketing  
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design Journal article
Chunhong Li, Yiqing Yu, Rob Law, Xianwei Liu. Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design[J]. Journal of Hospitality Marketing and Management, 2023, 32(2), 224-241.
Authors:  Chunhong Li;  Yiqing Yu;  Rob Law;  Xianwei Liu
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:11.9/11.3 | Submit date：2023/08/03
Cultural Background  Ethnic Affinity  Face Recognition  Hospitality Marketing  Online Engagement  Satisfaction  
Double blades: does a sharing platform benefit from integration to a popular OTA platform? Journal article
Li,Chunhong, Deng,Lingfei, Law,Rob. Double blades: does a sharing platform benefit from integration to a popular OTA platform?[J]. Journal of Travel and Tourism Marketing, 2023, 40(1), 1-20.
Authors:  Li,Chunhong;  Deng,Lingfei;  Law,Rob
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.2/8.5 | Submit date：2023/08/03
Difference-in-differences  Eatwith  Electronic Word Of Mouth Generation  Expectation Disconfirmation Theory  Meal Sharing  Natural Experiment  Online Travel Agency  Platform Integration  Tourism Marketing  Tripadvisor  
Marketing online food images via color saturation: A sensory imagery perspective Journal article
Stephanie Q. Liu, Laurie Luorong Wu, Xi Yu, Huiling Huang. Marketing online food images via color saturation: A sensory imagery perspective[J]. Journal of Business Research, 2022, 151, 366-378.
Authors:  Stephanie Q. Liu;  Laurie Luorong Wu;  Xi Yu;  Huiling Huang
Favorite | TC[WOS]:12 TC[Scopus]:13  IF:10.5/11.2 | Submit date：2022/07/28
Consumer Behavior  Food Images  Online Marketing  Sensory Imagery  Visual Design  
Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article
Cai, Danting, Li, Hengyun, Law, Rob. Anthropomorphism and OTA chatbot adoption: a mixed methods study[J]. Journal of Travel and Tourism Marketing, 2022, 39(2), 228-255.
Authors:  Cai, Danting;  Li, Hengyun;  Law, Rob
Favorite | TC[WOS]:50 TC[Scopus]:58  IF:8.2/8.5 | Submit date：2022/05/17
Chatbot Anthropomorphism  Emotional Message Cues  Mixed Method  Online Travel Agency (Ota)  Perceived Enjoyment  Perceived Intelligence  Perceived Trustworthiness  Social Presence Cues  Tourism Marketing  Usage Intention (Ui)  
Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:  Sam, K. M.;  Chatwin, C. R.
Favorite |  | Submit date：2022/08/30
Online casinos  E-marketing mix elements  Chinese gamblers’ perceptions  Online casino adoption  Behavioral intention  Actual usage  
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:  K. M. Sam;  C. R. Chatwin
Favorite | TC[Scopus]:0 | Submit date：2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su L., Li T., Hu Y., Chen J.. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su L.;  Li T.;  Hu Y.;  Chen J.
Favorite | TC[Scopus]:5 | Submit date：2018/12/28
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su,Ling, Li,Ting, Hu,Yuanjia, Chen,Jinyan. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su,Ling;  Li,Ting;  Hu,Yuanjia;  Chen,Jinyan
Favorite | TC[Scopus]:5 | Submit date：2021/03/01
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies