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Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Li, Xiaoqin, Gong, Xiaojing, Mou, Runrun. Pioneering the media convergence: lifestyle media production in the digital age in China[J]. Journal of Media Business Studies, 2021, 18(4), 304-320.
Authors:  Li, Xiaoqin;  Gong, Xiaojing;  Mou, Runrun
Adobe PDF | Favorite | TC[WOS]:7 TC[Scopus]:9  IF:0.6/2.0 | Submit date：2022/07/30
China  Lifestyle Media Production  Media Convergence  Niche Marketing  
Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Li, Xiaoqin, Gong, Xiaojing, Mou, Runrun. Pioneering the media convergence: lifestyle media production in the digital age in China[J]. Journal of Media Business Studies, 2021, 18(4), 304-320.
Authors:  Li, Xiaoqin;  Gong, Xiaojing;  Mou, Runrun
Favorite | TC[WOS]:7 TC[Scopus]:9  IF:0.6/2.0 | Submit date：2022/05/13
China  Lifestyle Media Production  Media Convergence  Niche Marketing  
<傳播研究與智能營銷：“後真相”時代的利基思維> Communication Research and Smart Marketing: Playing Niche in the Post-Truth Era. Presentation
报告日期: 2019-11-01
Authors:  李小勤
Favorite |  | Submit date：2022/08/30
Smart Marketing  Wisdom Journalism  Niche Marketing  Lifestyle Magazine