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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
Bu, Huimei, Shi, Guicheng, Liu, Matthew Tingchi. Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective[J]. PSYCH JOURNAL, 2021, 10(4), 649-667.
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:1 TC[Scopus]:1  IF:1.3/1.6 | Submit date：2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity