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The role of international institutional complexity on emerging market multinational companies Innovation Journal article
Jie Wu, Seung Ho Park. The role of international institutional complexity on emerging market multinational companies Innovation[J]. Global Strategy Journal, 2019, 9(2), 333-353.
Authors:  Jie Wu;  Seung Ho Park
Favorite | TC[WOS]:37 TC[Scopus]:41  IF:5.7/7.3 | Submit date：2019/11/07
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The role of international institutional complexity on emerging market multinational companies’ innovation Journal article
Wu,Jie, Park,Seung Ho. The role of international institutional complexity on emerging market multinational companies’ innovation[J]. Global Strategy Journal, 2019, 9(2), 333-353.
Authors:  Wu,Jie;  Park,Seung Ho
Favorite | TC[WOS]:37 TC[Scopus]:41  IF:5.7/7.3 | Submit date：2019/08/02
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The role of international institutional complexity on emerging market multinational companies’ innovation Journal article
Wu,Jie, Park,Seung Ho. The role of international institutional complexity on emerging market multinational companies’ innovation[J]. Global Strategy Journal, 2019, 9(2), 333-353.
Authors:  Wu,Jie;  Park,Seung Ho
Favorite | TC[WOS]:37 TC[Scopus]:41  IF:5.7/7.3 | Submit date：2019/08/02
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The role of international institutional complexity on emerging market multinational companies’innovation Journal article
Jie Wu, Seung Ho Park. The role of international institutional complexity on emerging market multinational companies’innovation[J]. Global Strategy Journal, 2019, 9(2), 333-353.
Authors:  Jie Wu;  Seung Ho Park
Favorite | TC[WOS]:37 TC[Scopus]:41  IF:5.7/7.3 | Submit date：2020/07/17
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], Kuantan City, Malaysia:Academy for Global Business Advancement, 2015, 57-58.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Sachet marketing  Package size  Multinational companies  Distribution systemsms  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Chanthika Pornpitakpan, Qiuling Li, Joseph A Sy-Changco, Junsong Chen. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], 2015, 7-8.
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite |  | Submit date：2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Sy-Changco,Joseph A., Pornpitakpan,Chanthika, Singh,Ramendra, Bonilla,Celia M.. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | TC[WOS]:11 TC[Scopus]:20 | Submit date：2019/08/01
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Joseph A. Sy-Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla. Managerial insights into sachet marketing strategies and popularity in the Philippines[J]. Asia Pacific Journal of Marketing and Logistics, 2011, 23(5), 755-772.
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | TC[WOS]:11 TC[Scopus]:20  IF:3.9/4.6 | Submit date：2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Inertia versus mimicry in location choices by Chinese multinationals Journal article
Lin Yuan, Nitin Pangarkar. Inertia versus mimicry in location choices by Chinese multinationals[J]. INTERNATIONAL MARKETING REVIEW, 2010, 27(3), 295-315.
Authors:  Lin Yuan;  Nitin Pangarkar
Favorite | TC[WOS]:31 TC[Scopus]:31  IF:4.8/5.2 | Submit date：2019/10/03
Developing Countries  Multinational Companies  Market System  China