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LIU TING CHI [1]
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Journal article [1]
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2022 [1]
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英語English [1]
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Asia Pacific Jou... [1]
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Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow
Journal article
Xue, Jin, Liu, Matthew Tingchi. Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(5), 1157-1186.
Authors:
Xue, Jin
;
Liu, Matthew Tingchi
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TC[WOS]:
23
TC[Scopus]:
27
IF:
3.9
/
4.6
|
Submit date：2022/08/05
Endorsement
Live Streaming Sales (Lss)
Lss Ecosystem
Multi-channel Networks (Mcns)
Social Media Influencer
