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My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers? Journal article
Wang, Erin Yirun, Fong, Lawrence Hoc Nang, Lo, Nia Sok Teng, Shi, Fangfang. My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers?[J]. International Journal of Hospitality Management, 2021, 92, 102711.
Authors:  Wang, Erin Yirun;  Fong, Lawrence Hoc Nang;  Lo, Nia Sok Teng;  Shi, Fangfang
Favorite | TC[WOS]:9 TC[Scopus]:9  IF:9.9/10.3 | Submit date：2021/12/07
Clickthrough  Scarcity  Exclusivity  Sales Promotion  Social Media Marketing  Mobile Marketing  
A prediction framework based on contextual data to support Mobile Personalized Marketing Journal article
Tang, Heng, Liao, Shaoyi, Sun, Xiaoyun. A prediction framework based on contextual data to support Mobile Personalized Marketing[J]. Decision Support Systems, 2013, 56, 234-246.
Authors:  Tang, Heng;  Liao, Shaoyi;  Sun, Xiaoyun
Favorite | TC[WOS]:30 TC[Scopus]:38  IF:6.7/7.5 | Submit date：2019/11/27
Sequential Rule Marketing  Mobile Personalized  Data Mining  Multidimensional Rule  Activity Prediction