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Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:  Sam, K. M.;  Chatwin, C. R.
Favorite |  | Submit date：2022/08/30
Online casinos  E-marketing mix elements  Chinese gamblers’ perceptions  Online casino adoption  Behavioral intention  Actual usage  
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:  K. M. Sam;  C. R. Chatwin
Favorite | TC[Scopus]:0 | Submit date：2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su L., Li T., Hu Y., Chen J.. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su L.;  Li T.;  Hu Y.;  Chen J.
Favorite | TC[Scopus]:5 | Submit date：2018/12/28
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies  
Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
Sam Kin Meng, Chris Chatwin. Measuring the Relative Weights of E-Marketing Tools for Online Businesses[J]. International Journal of E-Entrepreneurship and Innovation, 2013, 3(3), 13-26.
Authors:  Sam Kin Meng;  Chris Chatwin
Favorite |  | Submit date：2019/12/05
Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su,Ling, Li,Ting, Hu,Yuanjia, Chen,Jinyan. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su,Ling;  Li,Ting;  Hu,Yuanjia;  Chen,Jinyan
Favorite | TC[Scopus]:5 | Submit date：2021/03/01
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies  
The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce Conference paper
K. M., Sam, C. R., Chatwin. The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce[C], 2005, 411 – 418.
Authors:  K. M., Sam;  C. R., Chatwin
Favorite |  | Submit date：2019/12/05
Consumer Psychological Factors  Internet Marketing  E-marketing Mix