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The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy Journal article
Mac, Lancy, Lee, Jimmy C.M.. The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy[J]. International Journal of Emerging Markets, 2024.
Authors:  Mac, Lancy;  Lee, Jimmy C.M.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.7/2.9 | Submit date：2024/12/05
Marketing Education  Market Orientation  Upper Echelons Theory  Marketing Experience  Marketing Human Capital  Marketing Knowledge  
The career paths of social marketing doctoral graduates Journal article
Truong, V. Dao. The career paths of social marketing doctoral graduates[J]. JOURNAL OF SOCIAL MARKETING, 2017, 7(1), 18-50.
Authors:  Truong, V. Dao
Favorite | TC[WOS]:4 TC[Scopus]:6  IF:3.1/2.7 | Submit date：2018/10/30
Social Marketing  Behaviour Change  Knowledge Economy  Career Patterns  Doctoral Dissertation  Doctorate Holders