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The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy Journal article
Mac, Lancy, Lee, Jimmy C.M.. The impact of marketing leaders on firm’s market orientation: evidence from a small emerging economy[J]. International Journal of Emerging Markets, 2024.
Authors:  Mac, Lancy;  Lee, Jimmy C.M.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:2.7/2.9 | Submit date：2024/12/05
Marketing Education  Market Orientation  Upper Echelons Theory  Marketing Experience  Marketing Human Capital  Marketing Knowledge  
Lack of IT and digital marketing professionals in hospitality: is it education's fault? Journal article
Jianwei Qian, Pearl M.C. Lin, Rob Law, Xue Li. Lack of IT and digital marketing professionals in hospitality: is it education's fault?[J]. HELIYON, 2022, 8(12), e12002.
Authors:  Jianwei Qian;  Pearl M.C. Lin;  Rob Law;  Xue Li
Favorite | TC[WOS]:1 TC[Scopus]:2  IF:3.4/3.9 | Submit date：2023/01/30
Career Orientation  Curriculum Updating  Digital Marketing Professionals  Hospitality Education  It Professionals