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Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework
Conference paper
Joseph A. Sy-Changco, Ramendra Singh. Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework[C], 2008, 188-196.
Authors:
Joseph A. Sy-Changco
;
Ramendra Singh
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Submit date：2019/11/29
Mainland Chinese Tourists’ Consumption Behavior
Foreign Market Entry
Cultural Risks In emergIng Markets
MarketIng In emergIng Markets
Theme Parks
Integration-responsiveness Framework
