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The role of regulatory focus and goal progress on goal-directed consumption behaviors Journal article
Chan, Nga Cheng, Ho, Ying. The role of regulatory focus and goal progress on goal-directed consumption behaviors[J]. JOURNAL OF CONSUMER MARKETING, 2017, 34(2), 147-155.
Authors:  Chan, Nga Cheng;  Ho, Ying
Favorite | TC[WOS]:7 TC[Scopus]:8  IF:2.7/3.1 | Submit date：2019/10/17
Motivation  Regulatory Focus  Goal Pursuit  Loyalty Program  Progress Level