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Limited edition advertising does not always work for luxury brands: The influence of consumption contexts Conference paper
Tseng, T., Liu, T. C., Mo, Z.. Limited edition advertising does not always work for luxury brands: The influence of consumption contexts[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:  Tseng, T.;  Liu, T. C.;  Mo, Z.
Favorite |  | Submit date：2022/06/07
Luxury Brand  Limited Edition  Emotional Consumption  Cognitive Consumption  Product Visibility  
Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption Conference paper
Tseng, T., Liu, T. C.. Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption[C], Perth:Curtin University, 2017.
Authors:  Tseng, T.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Luxury brands  limited edition products  hedonic consumption  utilitarian consumption