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Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Xiaoyun Chen, Long W. Lam, Huan Zou. Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study[J]. Journal of Global Marketing, 2011, 24(2), 167-180.
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite | TC[Scopus]:8 | Submit date：2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy