English | 繁體

Search in the results

UM

Browse/Search Results:  1-7 of 7 Help

Selected(0)Clear Items/Page:    Sort:
Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation Journal article
Yang, Yang, Ye, Xinnan, Chen, Sirong, Zhao, Yan, Law, Rob, Yang, Lu. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation[J]. Asia Pacific Journal of Tourism Research, 2024, 29(10), 1222-1236.
Authors:  Yang, Yang;  Ye, Xinnan;  Chen, Sirong;  Zhao, Yan;  Law, Rob; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Brand Personality Communication  Color Tone  Hospitality Decoration  Perceived Fluency  Tourism Marketing  
A meta-analytic comparison of scent effect between retailing and hospitality Journal article
Fong, Lawrence Hoc Nang, Wang, Erin Yirun, Ricaforte, Benigno Glenn R., Costa, Rui Augusto. A meta-analytic comparison of scent effect between retailing and hospitality[J]. International Journal of Retail and Distribution Management, 2024, 52(4), 461-476.
Authors:  Fong, Lawrence Hoc Nang;  Wang, Erin Yirun;  Ricaforte, Benigno Glenn R.;  Costa, Rui Augusto
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:5.5/5.5 | Submit date：2024/05/16
Hospitality  Meta-analysis  Retailing  Scent  Sensory Marketing  Smell  
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design Journal article
Chunhong Li, Yiqing Yu, Rob Law, Xianwei Liu. Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design[J]. Journal of Hospitality Marketing and Management, 2023, 32(2), 224-241.
Authors:  Chunhong Li;  Yiqing Yu;  Rob Law;  Xianwei Liu
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:11.9/11.3 | Submit date：2023/08/03
Cultural Background  Ethnic Affinity  Face Recognition  Hospitality Marketing  Online Engagement  Satisfaction  
Lack of IT and digital marketing professionals in hospitality: is it education's fault? Journal article
Jianwei Qian, Pearl M.C. Lin, Rob Law, Xue Li. Lack of IT and digital marketing professionals in hospitality: is it education's fault?[J]. HELIYON, 2022, 8(12), e12002.
Authors:  Jianwei Qian;  Pearl M.C. Lin;  Rob Law;  Xue Li
Favorite | TC[WOS]:1 TC[Scopus]:2  IF:3.4/3.9 | Submit date：2023/01/30
Career Orientation  Curriculum Updating  Digital Marketing Professionals  Hospitality Education  It Professionals  
Systematic review of hospitality CRM research Journal article
Rob Law, Davis Ka Chio Fong, Irene Cheng Chu Chan, Lawrence Hoc Nang Fong. Systematic review of hospitality CRM research[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2018, 30(3), 1686-1704.
Authors:  Rob Law;  Davis Ka Chio Fong;  Irene Cheng Chu Chan;  Lawrence Hoc Nang Fong
Favorite | TC[WOS]:23 TC[Scopus]:26  IF:9.1/8.9 | Submit date：2018/10/30
Customer Relationship Management  Crm  Relationship Marketing  Review  Hospitality  
Uncovering the service profit chain in the casino industry Journal article
Catherine Prentice, IpKin Anthony Wong, Desmond Lam. Uncovering the service profit chain in the casino industry[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2017, 29(11), 2826-2846.
Authors:  Catherine Prentice;  IpKin Anthony Wong;  Desmond Lam
Favorite | TC[WOS]:15 TC[Scopus]:17  IF:9.1/8.9 | Submit date：2018/10/30
Marketing  Management  Literature Review  Tourism And Hospitality  Service Profit Chain  Casinos  
Member Segmentation of Vacation Travel Club: Price Sensitivity and Member Status Journal article
Bo Hu Ferns, Ruomei Feng, Siu-Ian So, Alastair M. Morrison. Member Segmentation of Vacation Travel Club: Price Sensitivity and Member Status[J]. International Journal of Revenue Management, 2010, 4(3/4), 284-305.
Authors:  Bo Hu Ferns;  Ruomei Feng;  Siu-Ian So;  Alastair M. Morrison
Favorite | TC[Scopus]:1 | Submit date：2019/10/24
Membership Programmes  Price Sensitivity  Status  Vacation Travel Clubs  Holidays  Marketing  Groups  Common Characteristics  Common Values  Member Relationships  Empirical Environments  First-time Members  Repeat Members  Usa  United States  Price-sensitive  Price-insensitive  Demographics  Revenue Management  Hospitality Management  Member Segmentation