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How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market Journal article
Chow, Clement S.F., Chow, Wing Chi, Leong, Weng I., Zheng, Shizhe. How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market[J]. Asia Pacific Journal of Marketing and Logistics, 2024, 36(4), 862-877.
Authors:  Chow, Clement S.F.;  Chow, Wing Chi;  Leong, Weng I.;  Zheng, Shizhe
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:3.9/4.6 | Submit date：2024/02/22
Country-of-origin  Hedonism  Hedonic  Utilitarian  Quality And Price  China  Experiment  Factorial Design  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/01
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/02
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Chow, C.S.F., Tang, E.P.Y., Fu, I.S.F.. Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language[J]. Journal of Global Marketing, 2007, 20(4), 25.
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite |  | Submit date：2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement