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Moral norm Is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intentions Journal article
Liu, T. C., Liu, Y., Mo, Z.. Moral norm Is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intentions[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(8), 1823-1841.
Authors:  Liu, T. C.;  Liu, Y.;  Mo, Z.
Favorite | TC[WOS]:149 TC[Scopus]:172  IF:3.9/4.6 | Submit date：2022/06/07
Theory Of Planned Behaviour  Green Purchase  Moral Norms  China  Subjective Norms  Perceived Behavior Control  
Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters Conference paper
Lu Chuhong, Joseph Sy-Changco. Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters[C], 2016, 66-72.
Authors:  Lu Chuhong;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Green Marketing  Green Purchase Behaviour  Parental Influence  Peer Influence  Macau