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Faculty of Busin... [1]
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LAM LONG WAI [1]
CHOW WING CHI [1]
FONG HOC NANG [1]
LEI SUT IENG [1]
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Review article [1]
Date Issued
2022 [1]
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英語English [1]
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Sensory marketing in hospitality: a critical synthesis and reflection
Review article
2022
Authors:
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Chow, Cheris W.C.
;
Lam, Long W.
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TC[WOS]:
15
TC[Scopus]:
13
IF:
9.1
/
8.9
|
Submit date：2023/01/30
Cross-modal Correspondence
Five Senses
Sensory Congruence
Sensory Marketing
Service Experience
