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Faculty of Busin... [1]
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HUI KING MAN [1]
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Journal article [1]
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2023 [1]
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英語English [1]
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PSYCHOLOGY & MAR... [1]
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Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sad
Journal article
Zhang, Yu, Hui, Michael K., Du, Jiangang. Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sad[J]. PSYCHOLOGY & MARKETING, 2023, 40(2), 317-327.
Authors:
Zhang, Yu
;
Hui, Michael K.
;
Du, Jiangang
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Submit date：2023/01/30
Approach–avoidance Coping
Controllability
Esthetic Stimuli
Sadness
