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A method of customer valuation score and implementation for marketing strategy Journal article
Li Huang, Matthew Tingchi Liu, Xi Song, Jerome Yen. A method of customer valuation score and implementation for marketing strategy[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(2), 344-363.
Authors:  Li Huang;  Matthew Tingchi Liu;  Xi Song;  Jerome Yen
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:3.9/4.6 | Submit date：2022/05/17
Customer Valuation Theory  Customer Journey  Entropy-based Customer Value Score Method  
Cross entropy method based hybridization of dynamic group optimization algorithm Journal article
Rui Tang, Simon Fong, Nilanjan Dey, Raymond K. Wong, Sabah Mohammed. Cross entropy method based hybridization of dynamic group optimization algorithm[J]. Entropy, 2017, 19(10).
Authors:  ; et al.
Favorite | TC[WOS]:11 TC[Scopus]:12  IF:2.1/2.2 | Submit date：2019/02/13
Entropy-based  Meta-heuristics  Dynamic Group Optimization Algorithm