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LIU TING CHI [1]
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2020 [1]
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Limited edition advertising does not always work for luxury brands: The influence of consumption contexts
Conference paper
Tseng, T., Liu, T. C., Mo, Z.. Limited edition advertising does not always work for luxury brands: The influence of consumption contexts[C], Seoul, Korea:Global Alliance of Marketing & Management Associations, ISSN 1976-8699, 2020.
Authors:
Tseng, T.
;
Liu, T. C.
;
Mo, Z.
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Submit date：2022/06/07
Luxury Brand
Limited Edition
Emotional Consumption
Cognitive Consumption
Product Visibility
