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The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals
Journal article
Jie Wu, Nitin Pangarkar, Zefu Wu. The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals[J]. International Business Review, 2016, 25(6), 1273-1284.
Authors:
Jie Wu
;
Nitin Pangarkar
;
Zefu Wu
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Submit date：2019/08/02
Emerging Market Multinationals
Global Diversification
Marketing Know-how
Regional Diversification
Technology Know-how
