English | 繁體

Search in the results

UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model Journal article
Sam, K. M., Chatwin, C. R.. Understanding Chinese Gamblers' Adoption of Online Casinos Based on E-Marketing Mix Model[J]. Journal of Gambling Business and Economics, 2019, 67-87.
Authors:  Sam, K. M.;  Chatwin, C. R.
Favorite |  | Submit date：2022/08/30
Online casinos  E-marketing mix elements  Chinese gamblers’ perceptions  Online casino adoption  Behavioral intention  Actual usage  
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
K. M. Sam, C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information, 2015, 3(2), 126-132.
Authors:  K. M. Sam;  C. R. Chatwin
Favorite | TC[Scopus]:0 | Submit date：2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
Sam Kin Meng, Chris Chatwin. Measuring the Relative Weights of E-Marketing Tools for Online Businesses[J]. International Journal of E-Entrepreneurship and Innovation, 2013, 3(3), 13-26.
Authors:  Sam Kin Meng;  Chris Chatwin
Favorite |  | Submit date：2019/12/05
Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce Conference paper
K. M., Sam, C. R., Chatwin. The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce[C], 2005, 411 – 418.
Authors:  K. M., Sam;  C. R., Chatwin
Favorite |  | Submit date：2019/12/05
Consumer Psychological Factors  Internet Marketing  E-marketing Mix