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LIU TING CHI [1]
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2018 [1]
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英語English [1]
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INTERNATIONAL MA... [1]
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Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
Journal article
Tseng, Ting-Hsiang, Balabanis, George, Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
Authors:
Tseng, Ting-Hsiang
;
Balabanis, George
;
Liu, Matthew Tingchi
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TC[WOS]:
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TC[Scopus]:
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IF:
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5.2
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Submit date：2018/10/30
Consumer Ethnocentrism
Domestic Country Bias
Implicit Attitude
Product Typicality
