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CHANTHIKA PORNPI... [1]
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2015 [1]
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The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers
Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], Kuantan City, Malaysia:Academy for Global Business Advancement, 2015, 57-58.
Authors:
Pornpitakpan, C.
;
Li, Q.
;
Sy-Changco, J. A.
;
Chen, J.
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Submit date：2023/08/20
China
Consumer goods
Sachet marketing
Package size
Multinational companies
Distribution systemsms
