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What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S.S, Choe, J.Y.J, Petrick, J.F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 320-329.
Authors:  Kim, S.S;  Choe, J.Y.J;  Petrick, J.F
Favorite |   IF:8.9/8.3 | Submit date：2022/08/27
Celebrity  Brand  Festival  Loyalty  Image  Destination attachment  Korea  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:141 TC[Scopus]:183  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty Journal article
Lorenzo Masiero, Jianwei Qian, Davis Fong, Rob Law. Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty[J]. JOURNAL OF TRAVEL & TOURISM MARKETING, 2018, 35(5), 678-689.
Authors:  Lorenzo Masiero;  Jianwei Qian;  Davis Fong;  Rob Law
Favorite | TC[WOS]:9 TC[Scopus]:9  IF:8.2/8.5 | Submit date：2018/10/30
Tourist Satisfaction  Destination Loyalty  Gambling Destinations  Gambling Outcome  
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A.N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao[J]. International Journal of Hospitality Management, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty  
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A. N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A. N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2020/07/14
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty