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What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date：2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
The role of food festivals in branding culinary destinations Journal article
Yang, Fiona X., Wong, IpKin Anthony, Tan, Xiuchang Sherry, Wu, Don Chi Wai. The role of food festivals in branding culinary destinations[J]. Tourism Management Perspectives, 2020, 34, 100671.
Authors:  Yang, Fiona X.;  Wong, IpKin Anthony;  Tan, Xiuchang Sherry;  Wu, Don Chi Wai
Favorite | TC[WOS]:52 TC[Scopus]:71  IF:7.3/8.0 | Submit date：2021/12/06
Culinary Tourism  Destination Branding  Food Festival  Food Involvement  Moa, Elaboration Likelihood Model  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
Wu Mei. The identity branding of Hengqin :a fantasy theme analysis[C], 2017.
Authors:  Wu Mei
Favorite |  | Submit date：2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | TC[WOS]:23 TC[Scopus]:29  IF:4.5/4.5 | Submit date：2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A.N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao[J]. International Journal of Hospitality Management, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty  
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A. N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A. N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2020/07/14
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty