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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion
Journal article
Choe, Yeongbae, Stienmetz, Jason L, Fesenmaier, Daniel R. Measuring Destination Marketing: Comparing Four Models of Advertising Conversion[J]. Journal of Travel Research, 2017, 56(2), 143-157.
Authors:
Choe, Yeongbae
;
Stienmetz, Jason L
;
Fesenmaier, Daniel R
Favorite
|
TC[WOS]:
13
TC[Scopus]:
21
IF:
8.0
/
9.7
|
Submit date：2019/10/21
Destination Marketing
Destination Advertising Response Model
Tourism Advertising
Conversion Study
Prior experience and destination advertising response
Journal article
Choe, Y., Stienmetz, J.L., Fesenmaier, D.R.. Prior experience and destination advertising response[J]. Tourism Analysis, 2014, 19(3), 351-359.
Authors:
Choe, Y.
;
Stienmetz, J.L.
;
Fesenmaier, D.R.
Favorite
|
TC[WOS]:
12
TC[Scopus]:
14
|
Submit date：2019/10/17
Destination Advertising Response
Advertising Effectiveness
Conversion
