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The impact of lay elitism on preference and choice inconsistency in consumption across cultures Journal article
Kwan, Letty Y.Y., Hung, Yu Sheng. The impact of lay elitism on preference and choice inconsistency in consumption across cultures[J]. International Journal of Consumer Studies, 2024, 48(2), e13023.
Authors:  Kwan, Letty Y.Y.;  Hung, Yu Sheng
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:8.6/7.7 | Submit date：2024/04/02
Consumer Decision  Cross-cultures  Elitism  Goal System  Preference And Choice  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:79 TC[Scopus]:90 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
Research on QoS Optimization Method of Cloud Service Based on Utility Game between Users and Service Providers in the Cloud Market Conference paper
Yan Wang, Jiantao Zhou, Jing Liu, Gang Xu, Xiaoyu Song. Research on QoS Optimization Method of Cloud Service Based on Utility Game between Users and Service Providers in the Cloud Market[C], 2017, 297-304.
Authors:  Yan Wang;  Jiantao Zhou;  Jing Liu;  Gang Xu;  Xiaoyu Song
Favorite | TC[WOS]:5 TC[Scopus]:4 | Submit date：2018/12/22
Consumer Preference  Provider Profit  Qos Optimization  Tradeoff  Utility Game  
Does perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu, T. C., Wong, A.I., Chu, R., Tseng, T.. Does perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 1024-1045 (SSCI, Scopus, Web of Science).
Authors:  Liu, T. C.;  Wong, A.I.;  Chu, R.;  Tseng, T.
Favorite | TC[WOS]:90 TC[Scopus]:104  IF:9.1/8.9 | Submit date：2022/06/07
Corporate Social Responsibility  Customer Loyalty  Responsibility  Service Industry  Brand Preference  Relationship Marketing  Consumer Behavior  Casinos  Csr Initiatives  Premium Customers  Macau  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:90 TC[Scopus]:104 | Submit date：2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau Journal article
Zhang M.Y., Chong W.K., Hu H., Wang Y.. Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau[J]. Journal of Medical Marketing, 2014, 14(1), 41.
Authors:  Zhang M.Y.;  Chong W.K.;  Hu H.;  Wang Y.
Favorite | TC[Scopus]:5 | Submit date：2018/10/31
Community Pharmacy  Consumer Preference  Macau  Resident  Tourist