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Does perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu, T. C., Wong, A.I., Chu, R., Tseng, T.. Does perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 1024-1045 (SSCI, Scopus, Web of Science).
Authors:  Liu, T. C.;  Wong, A.I.;  Chu, R.;  Tseng, T.
Favorite | TC[WOS]:90 TC[Scopus]:104  IF:9.1/8.9 | Submit date：2022/06/07
Corporate Social Responsibility  Customer Loyalty  Responsibility  Service Industry  Brand Preference  Relationship Marketing  Consumer Behavior  Casinos  Csr Initiatives  Premium Customers  Macau  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:90 TC[Scopus]:104 | Submit date：2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products Journal article
Liu, T. C., Chu, R, Wong, I, Zu´n˜iga, M, Meng, Y, Pang, C. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products[J]. Asia Pacific Journal of Marketing and Logistics, 2012, 561-582 (Scopus, Web of Science).
Authors:  Liu, T. C.;  Chu, R;  Wong, I;  Zu´n˜iga, M;  Meng, Y; et al.
Favorite |   IF:3.9/4.6 | Submit date：2022/06/07
China  Consumer Behaviour  Credit Cards  Banks  Department Stores  Loyalty  Perceived Benefits  Attitude  Intention  Co-branding  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:  Liu M.T.;  Brock J.L.
Favorite | TC[WOS]:15 TC[Scopus]:18 | Submit date：2018/10/30
Consumer Loyalty  Credit Card  Redemption  Reward Programs  
Cultural influence on proneness to brand loyalty Journal article
Desmond Lam. Cultural influence on proneness to brand loyalty[J]. Journal of International Consumer Marketing, 2007, 19(3), 7.
Authors:  Desmond Lam
Favorite | TC[WOS]:45 TC[Scopus]:52  IF:1.8/2.8 | Submit date：2018/10/30
Culture  Brand Loyalty  Consumer Behavior