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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:79 TC[Scopus]:90 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco, Ramendra Singh. Online movie ratings: A cross-cultural, emerging Asian markets perspective[J]. International Marketing Review, 2015, 32(3-4), 366-388.
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | TC[WOS]:15 TC[Scopus]:20  IF:4.8/5.2 | Submit date：2019/08/02
Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Chu,Rongwei, Liu,Matthew, Shi,Guicheng James. How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(1), 40-60.
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Adobe PDF | Favorite | TC[WOS]:21 TC[Scopus]:22 | Submit date：2019/08/01
Consumer Behaviour  Social Marketing  
Market Signals: Website Investment and Physical Store Existence Journal article
Xuehua Wang, Wing Chi Chow, Zhilin Yang, Jennifer Y.M. Lai. Market Signals: Website Investment and Physical Store Existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/10/17
Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Wang,Xuehua, Chow,Wing Chi, Yang,Zhilin, Lai,Jennifer Y.M.. Market signals: Web site investment and physical store existence[J]. Asia Pacific Journal of Marketing and Logistics, 2014, 26(1), 94-113.
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite | TC[WOS]:3 TC[Scopus]:7  IF:3.9/4.6 | Submit date：2019/08/01
Consumer Behaviour  Internet Marketing  
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Kaynak,Erdener, Kara,Ali, Chow,Clement S.F., Riza Apil,Ali. Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(4), 631-654.
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite | TC[WOS]:6 TC[Scopus]:5 | Submit date：2019/08/01
Advertising  Consumer Behaviour  Cultural Values  Customer Orientation  International Advertising  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Tingchi Liu M., Brock J.L., Cheng Shi G., Chu R., Tseng T.-H.. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(2), 225.
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Adobe PDF | Favorite | TC[WOS]:112 TC[Scopus]:139  IF:3.9/4.6 | Submit date：2018/10/30
Attitude  China  Chinese Consumers  Consumer Behaviour  Electronic Commerce  Group Behaviour  Group Buying Behaviour  Online  Perceived Benefit  Perceived Risk  Purchase Intention  Trust To initiaTor  
Pattern of Similarities/ Differences in Time Orientation and Advertising Attitudes: A Cross-Cultural Comparison of Georgian and Macau Consumers Journal article
Kaynak, E, Kara, A, Chow, C.S.F, Apil, A.R. Pattern of Similarities/ Differences in Time Orientation and Advertising Attitudes: A Cross-Cultural Comparison of Georgian and Macau Consumers[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(4), 631-654.
Authors:  Kaynak, E;  Kara, A;  Chow, C.S.F;  Apil, A.R
Favorite | TC[WOS]:6 TC[Scopus]:5  IF:3.9/4.6 | Submit date：2019/09/17
International Advertising  Consumer Behaviour  Cultural Values  Customer Orientation  Advertising  
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products Journal article
Liu, T. C., Chu, R, Wong, I, Zu´n˜iga, M, Meng, Y, Pang, C. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products[J]. Asia Pacific Journal of Marketing and Logistics, 2012, 561-582 (Scopus, Web of Science).
Authors:  Liu, T. C.;  Chu, R;  Wong, I;  Zu´n˜iga, M;  Meng, Y; et al.
Favorite |   IF:3.9/4.6 | Submit date：2022/06/07
China  Consumer Behaviour  Credit Cards  Banks  Department Stores  Loyalty  Perceived Benefits  Attitude  Intention  Co-branding  
Understanding perceived casino service difference among casino players Journal article
IpKin Anthony Wong, Hoi In Veronica Fong, Matthew Tingchi Liu. Understanding perceived casino service difference among casino players[J]. International Journal of Contemporary Hospitality Management, 2012, 24(5), 753-773.
Authors:  IpKin Anthony Wong;  Hoi In Veronica Fong;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:29 TC[Scopus]:31  IF:9.1/8.9 | Submit date：2020/07/15
Service Quality Assurance  Gender  Player Type  Chinese People  Customer Services Quality  China  Consumer Behaviour  Leisure Activities  Casinos  Gambling