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A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19 Journal article
Hwang, J, Choe, J. Y, Choi, Y. G, Kim, J. J. A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19[J]. Journal of Travel & Tourism Marketing, 2021, 38(4), 368-382.
Authors:  Hwang, J;  Choe, J. Y;  Choi, Y. G;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:35 TC[Scopus]:42 | Submit date：2023/08/18
Motivated Consumer Innovativeness  Attitude  Intentions To Use  Novel Technolog  Drone Food Delivery Services  Covid-19  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:20 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
Tseng, Ting-Hsiang, Balabanis, George, Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:14  IF:4.8/5.2 | Submit date：2018/10/30
Consumer Ethnocentrism  Domestic Country Bias  Implicit Attitude  Product Typicality  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Tingchi Liu M., Brock J.L., Cheng Shi G., Chu R., Tseng T.-H.. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(2), 225.
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Adobe PDF | Favorite | TC[WOS]:118 TC[Scopus]:148  IF:3.9/4.6 | Submit date：2018/10/30
Attitude  China  Chinese Consumers  Consumer Behaviour  Electronic Commerce  Group Behaviour  Group Buying Behaviour  Online  Perceived Benefit  Perceived Risk  Purchase Intention  Trust To initiaTor  
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products Journal article
Liu, T. C., Chu, R, Wong, I, Zu´n˜iga, M, Meng, Y, Pang, C. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products[J]. Asia Pacific Journal of Marketing and Logistics, 2012, 561-582 (Scopus, Web of Science).
Authors:  Liu, T. C.;  Chu, R;  Wong, I;  Zu´n˜iga, M;  Meng, Y; et al.
Favorite |   IF:3.9/4.6 | Submit date：2022/06/07
China  Consumer Behaviour  Credit Cards  Banks  Department Stores  Loyalty  Perceived Benefits  Attitude  Intention  Co-branding