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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | TC[WOS]:23 TC[Scopus]:29  IF:4.5/4.5 | Submit date：2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase Conference paper
Liu, T. C., Shu, H. Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase[C], Istanbul:European Marketing Academy, 2013, 478-479.
Authors:  Liu, T. C.;  Shu, H
Favorite |  | Submit date：2022/06/06
Loyalty  Perceived benefits  Attitude  Intention  Co-branding  
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products Journal article
Liu, T. C., Chu, R, Wong, I, Zu´n˜iga, M, Meng, Y, Pang, C. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products[J]. Asia Pacific Journal of Marketing and Logistics, 2012, 561-582 (Scopus, Web of Science).
Authors:  Liu, T. C.;  Chu, R;  Wong, I;  Zu´n˜iga, M;  Meng, Y; et al.
Favorite |   IF:3.9/4.6 | Submit date：2022/06/07
China  Consumer Behaviour  Credit Cards  Banks  Department Stores  Loyalty  Perceived Benefits  Attitude  Intention  Co-branding  
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A.N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao[J]. International Journal of Hospitality Management, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A.N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2019/10/24
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty  
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao Journal article
Leonardo (Don) A. N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012, 31(2), 554-563.
Authors:  Leonardo (Don) A. N. Dioko;  Siu-Ian (Amy) So
Favorite | TC[WOS]:40 TC[Scopus]:48  IF:9.9/10.3 | Submit date：2020/07/14
Destination Branding  Tourism Marketing  Co-branding  Brand Equity  Brand Loyalty